It’s said that marriage is not a destination but a journey two people set out on together. It is all about finding perfections in each other’s imperfections rather than getting your partner to change as per your own personal preferences. So, then why should a girl change herself or portray herself to be someone she is not, only to land a suitable match in the marriage market? If the foundations of your rishtaa are laid by saying that you can swing a party for 15 guests at home at a 1-hour-notice or by claiming that you are proficient at 19 different cuisines (when you can barely cook to save your life!) or pretending that you don’t wear western outfits or that you have no career aspirations and are content with just tending to the upkeep of the entire sasuraal, you are just setting yourself up for failure.
Drawing insights from this concept, Zee TV is all set to launch a new fiction offering, Kaleerien – the story of Meera, a small-town girl from Punjab, who chooses to assert her individuality against the reality of bride grooming schools that are mushrooming all over Punjab; schools that prescribe a bucket-list of must-have qualities for a bride to land the perfect groom. A free-spirited girl who wants to live life on her own terms, Meera values her uniqueness and is in search of a suitor who will accept her for the person she truly is.In keeping with its brand philosophy – AajLikhengeKal, Zee TV, through Kaleerein, continues to provide a glimpse into the life and aspirations of the common man and the stereotypes they break to shape an extraordinary tomorrow. Kaleerein is co-produced by Nikhil Sinha and Priya Mishra of Triangle Filmsand went on airon 5th February 2018 and airs every Monday to Friday at 7:30 pm on Zee TV.Actors ArjitTaneja and Aditi Sharma visited Lucknow to speak about their new endeavor.
Speaking about his experience, Arjit said, “Kaleerein offers a very important perspective about marriage and the pressures women deal with while their families are on the lookout for the perfect groom. My character, Vivaan, is an NRI hailing from Punjab who has certain expectations from his life partner and wants his wife to meet them. A shrewd businessman, Vivaan’s character is very intriguing and quite different from the roles I have played in the past. I am looking forward to this exciting experience and hope that the audience will accept me in this new endeavor. Being a Delhi boy, I have visited Lucknow often in the past and the culture and people of the city have always been very welcoming. I am looking forward to having a lot of fun, trying some delicious food and returning to Mumbai with a truckload of memories.”
Speaking about her experience Aditi Sharma said, “In our country, girls are expected to groom themselves and imbibe ‘expected’ qualities and skills before they embark on this new journey with their man. Meera stands out from the rest because she refuses to lose her identity in this whirlpool of societal pressures surrounding marriage. Meera’s character is very real; she is the modern millennial Indian woman who doesn’t wish to conform to the stencil of the perfect Indian bride, refusing to put up an act that will impress the ideal suitors. These ideologies resonate very strongly with me because, just like her, I too believe in living life on my own terms without giving in to societal pressure. I am really happy to be in Lucknow today and already in awe of its rich culture and warm ambience. I am a major foodie and I hope to try some lip-smacking Kebabs whilst in the city.”
As Meera dodges the hullabaloo surrounding marriage and faces many predicaments and dilemmas, will she be able to defy stereotypes and find a suitable groom for herself who loves her for the person she is?
To find out, join Meera as she embarks on a journey to find her ‘ideal groom’ with Zee TV’s Kaleerein every Monday to Friday, 7:30 PM!
