Future Ready for Post COVID Careers by ICS & DSEJ


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The Institute for Career Studies (ICS), in collaboration with the Directorate of School Education, Jammu (DSEJ), guided over 3,000 students, parents, teachers and counsellors of Jammu and Kashmir in getting FUTURE-READY FOR POST-COVID CAREERS during a Zoom webinar, which was also livestreamed on Facebook. In less than 24 hours, the event’s recording available on DSEJ’s Facebook Live has received over 9,000 views. Leading career consultant, Dr Amrita Dass, Founder-Director, ICS, guided students in making the right subject choices, identifying the right course at the right campus and charting a career path that would lead to both success and happiness. She highlighted the post-covid career specialisations and trends, emphasising the ‘thrival of the fittest and quickest’ in a volatile and uncertain world.

Expressing delight at taking career development to J&K, Dr Dass said, “We are very happy taking our cutting-edge career guidance to the students of Jammu & Kashmir. I am grateful to DSEJ for partnering with ICS in this noble cause. Our aim is to facilitate quality career development for every child of J&K. All students here should be able to pursue careers that resonate with their unique frequencies.” Dr Dass also urged parents and educators to understand the dreams and aspirations of today’s students, who belonged to the digital era ‘Generation-Z’ (born between 1995 and 2015). 

“Over 2,300 queries were received by ICS during the session, all of which are being answered in detail by our experienced counsellors. The answers will be shared with the participants on their registered e-mail ids at the earliest,” said Dr Dass.

Mrs. Anuradha Gupta (KAS), Director, School Education, Jammu, who was the chief guest at the event, said that the theme of the webinar was “extremely relevant” in the present times. “This event with ICS will help strengthen DSEJ’s efforts in reaching out better to students and parents,” she said.

Mr. Romesh Sharma, Head, Counselling Cell, DSEJ, said that the hugely successful and highly interactive event had necessitated follow-up sessions. “Now, we plan to reach out to even more parents and students through a series of such initiatives with ICS,” he said.

Earlier, Prof Arti Bakshi, Head, Department of Psychology, University of Jammu, and the Guest of Honour at the event, welcomed the panellists and the participants. “It is a privilege for the people of J&K that an eminent counsellor like Dr Dass is addressing us,” she said. 

ICS, established by Dr Amrita Dass in Lucknow in 1985, has benefited lakhs of students through its robust career counselling and guidance programmes. Today, it has a strong presence in India, South Asia and the Middle East.

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