In a significant milestone for Indian women in global sports media, a very young Lucknow-born digital producer and entrepreneur Jaanhavi Mahendru has etched her name into cricketing history by becoming the first professional from the city to be associated with the ICC Men’s T20 World Cup. At the upcoming ICC Men’s T20 World Cup 2026, Jaanhavi will be present through her company as the Digital Partner for Oman Cricket, marking a rare convergence of youth, entrepreneurship, and international sport on one of cricket’s biggest stages.

Founder of Sportyfy Media, Jaanhavi began her journey at an early age and quickly emerged as one of the youngest voices shaping digital storytelling in cricket. From working as a senior content producer with the IPL franchise Lucknow Super Giants to creating on-ground content across ICC and BCCI-associated tournaments, she has built a reputation for capturing authentic, human narratives behind the game. Her work spans collaborations with international cricketers, global tournaments, and high-impact sporting properties, with her content reaching audiences across India, the UK, Canada, Sri Lanka, and the USA.

Under Jaanhavi’s leadership, Sportyfy Media has evolved into a specialised sports content and PR agency delivering digital strategy, content production, and IP building across the cricket ecosystem. The company’s association with Oman Cricket at the ICC Men’s T20 World Cup 2026 underlines its growing global footprint and credibility. Jaanhavi’s achievement not only places Lucknow on the international cricket media map but also signals a new era where young Indian women are no longer just faces on screen, but decision-makers and creators behind the sport’s most powerful digital stories.